In 2025, HubSpot took a bold step toward intelligent automation with the launch of Breeze AI, a suite of AI agents integrated with CRM that is transforming the way marketing, sales, and customer service teams operate. With more than 200 updates presented at Spring Spotlight, the platform now offers solutions that combine speed, personalization, and efficiency, especially geared toward SMBs looking to scale with simplicity.
Breeze AI is HubSpot's response to the growing demand for intelligent and accessible automation. Instead of isolated tools, HubSpot has incorporated AI agents directly into CRM workflows, allowing teams to automate repetitive tasks, make data-driven decisions, and improve the customer experience in a scalable way.
HubSpot has launched four AI agents, known as Breeze Agents, each focused on one stage of the revenue cycle:
Automatically resolves up to 50% of tickets by learning from documents, PDFs, and knowledge base articles. Operates through channels such as WhatsApp, Messenger, and email, offering instant and personalized service.
Automatically creates articles based on frequently asked questions and historical service data. Helps keep the knowledge base up to date and relevant.
Conducts research on leads and target accounts, customizing approaches and providing internal and external data to optimize sales prospecting.
Generates personalized content for blogs, landing pages, emails, and social media. Analyzes audience data and historical performance to suggest high-performing topics and structures.
Breeze Copilot acts as a conversational assistant throughout HubSpot, helping you prepare for meetings, generate content, answer questions, and navigate the CRM with real-time context.
It is now possible to integrate sales, customer success, and support into specific workspaces, with a unified view of tasks and AI-driven automations.
Companies that already use HubSpot's AI capabilities report greater agility, personalization, and conversion. Automation has eliminated operational tasks, freeing teams to focus on strategy and customer relationships.
With Breeze AI, HubSpot is consolidating its leadership in accessible, intelligent, and integrated automation. The new tools make it possible to scale with quality, keeping the customer experience at the center of the strategy.
Want to know how to apply these new features in your company? Talk to a HubSpot partner or explore the features of AI CRM for free today.